speaker . business coach . marketing strategist . author

Hi! I'm Stacey Hylen,

the premier coach for ambitious high achievers who want it to add a zero and scale without the hustle.

This has been a intentional part of my own business and lifestyle design for over twenty years, allowing me to meet the school bus, support my daughters passions (national level gymnastics and acting), take 10-12 weeks off per year, build our dream lake house on Lake Winnipesaukee to create family memories for generations to come, seeing my girls faces as they experience the Instagram beauty of the Alps, their first castle and the Amalfi coast take away their breath in real life, and still have a prosperous business.

The main reason integrating Lifestyle Design with creating an abundant profitable business is a passion and a true calling for me is that when I was in my mid twenties, my dad died at the age of 56.

He was my mentor and an inspiration to me and many people he helped and had a standing room only funeral but although he was able to hit a high level of financial success he died with many personal regrets, he was a workaholic and hadn’t spent the time he wanted with his family and never did any of his bucket list experiences.

His death hit me hard and I decided to use his example of what not to do as a lesson. My mission is to give entrepreneurs back to their families. I believe you can have financial success and a lifestyle designed around who and what you love.

Some of my proudest accomplishments have been when clients grew a seven or eight figure business and even more importantly took their first family vacation to Disney, had a spur of the moment father- daughter mental health trip, took Friday afternoons off to do Taekwondo with their son, enjoyed hiking midweek, played golf weekly, and worked out most days.

I want this Abundant Freedom Lifestyle Design for you too.

SCHEDULE A FREE 30-MINUTE SESSION WITH ME!

Grab Your Free Access

YES! I WANT MORE CLIENTS!

More Clients & Cash

Want More Clients & Cash Quickly Without Spending More Money On Marketing & Advertising?

Get the PROVEN 5 Steps to more clients & cash!

Includes checklist and 5 video modules showing you:

How to get high-end clients
Quick cash boosters (that are free)
What to do with your marketing so you don't have feast or famine cycle in your business & more..

If you want to double your sales,

you don't need to hustle or work 10X's harder:

you need to OPTIMIZE

I will help you optimize your:

MARKETING

MINDSET

SALES

Stacey Hylen

Business Optimizer

Coach

You probably started your business so you can create financial abundance and more freedom in your life but soon found out that that isn't as easy as it sounds. Many entrepreneurs struggle in this feast or famine rollercoaster for years but you CAN grow your business without working 24/7.

Read the Blog

10 Follow Up Mistakes that are Costing you Sales

Sales

February 01, 2025•3 min read

10 Follow Up Mistakes that are Costing you Sales

You want to grow your company, you want more clients and more sales, but chances are you suck at follow-up. You’re not the only one. 95% of the businesses I work with have little to no follow-up systems in place and often, if they do have some semblance of a system, they fail to implement. This means that you have leads that have been ignored and left to your competitors.

Here are the top 10 mistakes you are probably making with your follow-up. Implementing these will easily increase your sales and profits:

1. Don’t have a highly effective, consistent, multi-step system for follow up, do it haphazardly or when they get a chance. They need to a plan for follow up for each entry point that a prospect comes into their marketing funnel (for example: trade show, call in, internet lead, etc.) and develop the pigheaded discipline to implement.

2. Give up too soon. Statistics show that 80% of sales are made on the fifth to twelfth contact so you need to stay in front of your prospect and keep following up.

3. Not personalized. Make sure you inject your personality and some personal details that you have learned about your prospect into your follow up pieces. If you are using an auto responder, write it like you are talking to one person so they will feel like you wrote it to them.

4. No strategic objectives. Before creating your follow up strategy and pieces, establish your strategic objectives overall and for each piece. Do you want to develop rapport, establish expertise, build social proof, etc…?

5. Too much about their company or product vs. their prospect’s wants, needs, pain points and desire. Don’t tell me about your product or company, tell me how it can help me, the prospect.

6. No call to action. Give the prospect a next step to take. It doesn’t need to be to purchase something it could be an article for them to read or an online video for them to watch.

7. Doing your follow up the way you see other companies in your industry doing it. Be a resource for your prospect; give them information of value that they can use, even if they don’t buy from you. Be original, have fun and make it interesting so they want to open it and read it. One of my clients just closed a major account and when his staff asked the client why they chose their company, the new client said it was because of the consistent creative follow up that made him see that an alternative was available to his current provider.

8. Using only one type of follow up. Mix it up use phone, email, social media, video, direct mail.

9. Stop after the prospect becomes a client. Just like marriage experts tell you to date your spouse you should continue to “date” your client and deepen your rapport and relationship by sending them fun things and inviting them to events.

10. Not tracking your implementation and results and modifying follow up systems once you see which things are the most successful.