speaker . business coach . marketing strategist . author

Hi! I'm Stacey Hylen,

the premier coach for ambitious high achievers who want it to add a zero and scale without the hustle.

This has been a intentional part of my own business and lifestyle design for over twenty years, allowing me to meet the school bus, support my daughters passions (national level gymnastics and acting), take 10-12 weeks off per year, build our dream lake house on Lake Winnipesaukee to create family memories for generations to come, seeing my girls faces as they experience the Instagram beauty of the Alps, their first castle and the Amalfi coast take away their breath in real life, and still have a prosperous business.

The main reason integrating Lifestyle Design with creating an abundant profitable business is a passion and a true calling for me is that when I was in my mid twenties, my dad died at the age of 56.

He was my mentor and an inspiration to me and many people he helped and had a standing room only funeral but although he was able to hit a high level of financial success he died with many personal regrets, he was a workaholic and hadn’t spent the time he wanted with his family and never did any of his bucket list experiences.

His death hit me hard and I decided to use his example of what not to do as a lesson. My mission is to give entrepreneurs back to their families. I believe you can have financial success and a lifestyle designed around who and what you love.

Some of my proudest accomplishments have been when clients grew a seven or eight figure business and even more importantly took their first family vacation to Disney, had a spur of the moment father- daughter mental health trip, took Friday afternoons off to do Taekwondo with their son, enjoyed hiking midweek, played golf weekly, and worked out most days.

I want this Abundant Freedom Lifestyle Design for you too.

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If you want to double your sales,

you don't need to hustle or work 10X's harder:

you need to OPTIMIZE

I will help you optimize your:

MARKETING

MINDSET

SALES

Stacey Hylen

Business Optimizer

Coach

You probably started your business so you can create financial abundance and more freedom in your life but soon found out that that isn't as easy as it sounds. Many entrepreneurs struggle in this feast or famine rollercoaster for years but you CAN grow your business without working 24/7.

Read the Blog

5 Ways to be Top of Mind When Your Prospect is Ready to Buy

Lead Story| Sales

February 15, 2025•3 min read

5 Ways to be Top of Mind When Your Prospect is Ready to Buy

Are You on Top of Mind When Your Prospect is Ready to Buy? Many business owners and sales people give up way to early on a prospect after just a few no’s. Recently I went through a new client’s sales process and discovered that they were doing a good job in the first 2 weeks but after that they stopped contact for six months and if they got another no at six months they didn’t contact the prospect again for another year. Are you also making this mistake of not staying top of mind with your prospects? What happens when your prospect is ready to buy in 3 months. 9 months? Unless you have top of mind awareness the prospect will probably be calling your competitor.

Here are some ways to keep the top of mind awareness with your prospects.

1. Start with a good list of prospects that fit your perfect client profile. This list should be big enough to get results but small enough that you can follow up consistently with the resources that you have available. So instead of a list of 1000 that you can only mail to once a year you might have 200 on your list for more intense, consistent follow up.

2. Be aware of what is the next step you want your prospect to take with you. Unless you are selling something very inexpensive you should have something that is value added for the prospect, invite them to attend a free call or event, sign up for a report, connect on social media, etc. Often you may get discouraged because the prospect didn’t buy from you or set an appointment but what you should really be doing is designing a way for the prospect to begin to know, like and trust you so they are more likely to buy from you.

3. When you get your prospect on the phone have a list of strategically designed questions to both get more information from them and to set you up as the logical choice to solve the problems that you uncover.

4. Once you have contacted the prospect you should have different sales processes set up for a no to the initial offer and a no to the second offer after your free value added offer.

5. Your follow up process should combine different ways of touching the prospect, mail, email, phone calls, fax ( if allowed by law in your country), as well as social media. The follow up sales process should be interesting. Send them things that are funny, things that will help them, articles of interest, make it so that when your prospect gets something from you they are curious and want to open it. This is very effective, my clients who use this process have seen more appointments and more sales because they stood out in the prospect’s mind. My clients have also said they get calls from prospects saying I can’t buy now but as soon as I am ready you will be the first one I call and then they do call!

Using this process you will have a funnel full of hot prospects and you will always be top of mind when your prospect is ready to buy.