5 Ways to be Top of Mind When Your Prospect is Ready to Buy
Are You on Top of Mind When Your Prospect is Ready to Buy? Many business owners and sales people give up way to early on a prospect after just a few no’s. Recently I went through a new client’s sales process and discovered that they were doing a good job in the first 2 weeks but after that they stopped contact for six months and if they got another no at six months they didn’t contact the prospect again for another year. Are you also making this mistake of not staying top of mind with your prospects? What happens when your prospect is ready to buy in 3 months. 9 months? Unless you have top of mind awareness the prospect will probably be calling your competitor. Here are some ways to keep the top of mind awareness with your prospects. 1. Start with a good list of prospects that fit your perfect client profile. This list should be big enough to get results but small enough that you can follow up consistently with the resources that you have available. So instead of a list of 1000 that you can only m